Here are some recent stats to show that email remains a driving force in online behavior and spending habits, more so than social media so business owners need to plan accordingly and focus on email marketing now more than ever before.
By: Brian O’Connell, www.mainstreet.com
NEW YORK (MainStreet) – Americans love to make purchases online, but the technology they use most often isn’t Facebook or texting.
No, the primary driver is email, and it beats Facebook and texting purchases combined. So why the reliance on email? it might have something to do with reliability and security, a new study says.
The report comes from ExactTarget, an Indianapolis-based interactive marketing service. ED’s 2012 Channel Preference Survey says that about 66% of Americans who routinely go online have purchased an item either directly through email, or because they found a product or service via email. Read entire post here
You might also enjoy: http://smallbiztrends.com/2012/04/email-remains-king-for-promotional-messaging.html